Architecture and territorial marketing walk.

The architecture of cities is often related to the stakes of a territorial marketing that seeks to instil new urban dynamics after the several processes of desindustrialization in the 1980s, especially in former industrial sites.
This approach of architecture involves a competitive logic between areas where buildings are no longer monuments to the glory of their sponsors but markers (or agents of the territorial trademark), recognizing signs of a territory which seeks to affirm its uniqueness and creativity by the means of necessarily spectacular and readable works.

Does Rennes, parliamentary and university town, illustrates this posture – now dominant in France – of a spectacular architecture that fuels a territorial marketing project ?